Art creates a Cinderella effect to a space, transforming a basic room through color, visual excitement, and scale. Though an unframed work will make Cinderella appear like she’s wearing her ball gown with mussy hair and no makeup. It takes the right frame to accentuate a piece’s beauty and understanding framing’s intricacies, like matting and scale, are nuggets framers earn top dollar for. Online framing resources allow you to take control of framing your own pieces, but there are few considerations you need to know before choosing that route.
Chrissy Droessler, co-founder & president of framed & matted, oversees an online framing destination where art enthusiasts can customize a frame to their piece’s specifications. “Our selection includes 14 frames and 30 mat colors, giving customers the confidence to choose their own custom framing materials at home. We also offer complimentary design assistance and samples. And if you are stuck deciding between two mat colors, we will send a second mat color so you can make your final decision at home,” says Droessler.
While many will be deterred by that key one to one interaction with a framer, where the ability to play with a variety of frames to the actual physical piece is lost, framed & matted is doing what Warby Parker does for buying eyewear via the web for picture frames.
How It Works:
Customization: If you are going to pay for a custom frame, why not make it look custom? There are so many great ready-made frame options out there. Add some personality to your frame with a pop of color or interesting mat margin. You can either go bold and pick a bright colorful mat, or just add a little color and design a double mat with a neutral top mat (white, grey, black) and a colorful bottom mat.
How to choose: Pick a detail in your artwork and selecting a complimentary mat color. This will help draw attention to your artwork and make it look special. Of course, if white is what works best, try framing with a double mat using the same color white. This will add a little extra custom look to your frame.